Improving Your Business Marketing

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Improving Your Business Marketing

When our business hit a major lull a few years ago, I knew that I needed to take a second look at our marketing tactics. It was frustrating, but I knew that I might be able to turn things around. We started working with a professional marketing agency, and they really helped us to improve our online presence. We were also able to build our brand locally, which really seemed to help. This blog is filled with great articles about how to market your business, and why you should spend the time focusing on advertising. You never know, it might save your business.

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Latest Posts

3 Reasons Addressability Is The Future Of Digital Advertising For Your Business

30 March 2019
 Categories: , Blog

Think about what marketing looked like in the past, long before the days of the internet. Product manufacturers, business owners, and others with a need to sell to the masses simply created an ad that they thought looked attractive enough and threw it out there for the world to see. Remember when you actually had to sit through those two minutes of grueling TV commercials, most of which didn't even apply to you? Read More …

Using Newsletters To Market Your CPA Firm

11 February 2019
 Categories: , Blog

Email newsletters can be valuable ways of communicating with both current and potential clients and customers. However, many accounting firms may not have an effective approach to managing and optimizing their newsletters. Provide Valuable Tips While your newsletter can be an important part of your marketing efforts, it is important to make sure that you are providing valuable information for those receiving the newsletter. Otherwise, they will be far less likely to open the newsletter, and they may even unsubscribe if they do not view it as being useful. Read More …

Aligning Your Radio Advertising Demographics With Your Target Audience

3 January 2019
 Categories: , Blog

Radio advertising is an excellent way to augment existing marketing campaigns. There are very few things as ubiquitous as a radio, and radio ads are often being played to a captive audience. However, if you want to get the best results, you'll need to ensure that your radio advertising aligns with your target audience. Create Your Buyer Personas Every advertising campaign needs to start with the creation of buyer personas to match your core audience demographics. Read More …

3 Ways That Geo Marketing Can Save Your Retail Store Money

27 July 2018
 Categories: , Blog

Even though you might have heard of geo-marketing and might be interested in the concept, you could be concerned about how much it will cost your business. However, what you should realize is that geo marketing can actually help you save your retail store money. These are a few reasons why this is the case. 1. Determine Where to Set Up Locations First of all, if you are looking to open up new retail locations for your business, then you probably want to make sure that you build them in the right places. Read More …

3 Tips To Save Money On Catalog Printing For Your Retail Business

13 April 2018
 Categories: , Blog

If you operate a retail business, you might have started selling your products online. However, you may have decided that you still want to send out catalogs to your customers. After all, this can be a good way to show off your products and perhaps attract customers who might not be as interested in ordering things from your website. You might be concerned about how much you are spending on catalog printing, but if you follow these tips, you can help minimize costs. Read More …