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Improving Your Business Marketing

When our business hit a major lull a few years ago, I knew that I needed to take a second look at our marketing tactics. It was frustrating, but I knew that I might be able to turn things around. We started working with a professional marketing agency, and they really helped us to improve our online presence. We were also able to build our brand locally, which really seemed to help. This blog is filled with great articles about how to market your business, and why you should spend the time focusing on advertising. You never know, it might save your business.

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3 Reasons To Choose Higher-End Products When Buying Corporate Apparel

25 July 2019
 Categories: , Blog

If you are going to be placing an order for corporate apparel sometime soon, you will probably want to put some careful consideration into the quality of the clothing items that you purchase. After all, not only is it important to make sure that the design that is added looks great, but it's also important to make sure that the clothing itself is nice, too. If possible, you will probably want to choose higher-end clothing items when placing your order for these three reasons. Read More …

Marketing A Home By Marketing Yourself

23 May 2019
 Categories: , Blog

When it comes to getting your client's home on the market and sold fast, you have to think like a true, competitive real estate agent. The best agents know that most home buyers don't find their dream home by driving around, they find them by searching online. This means you have to know the right tactics to get into a great home for your buyers and sellers so your commission is made, your clients are happy, and your reputation becomes better all around. Read More …

3 Reasons Addressability Is The Future Of Digital Advertising For Your Business

30 March 2019
 Categories: , Blog

Think about what marketing looked like in the past, long before the days of the internet. Product manufacturers, business owners, and others with a need to sell to the masses simply created an ad that they thought looked attractive enough and threw it out there for the world to see. Remember when you actually had to sit through those two minutes of grueling TV commercials, most of which didn't even apply to you? Read More …

Using Newsletters To Market Your CPA Firm

11 February 2019
 Categories: , Blog

Email newsletters can be valuable ways of communicating with both current and potential clients and customers. However, many accounting firms may not have an effective approach to managing and optimizing their newsletters. Provide Valuable Tips While your newsletter can be an important part of your marketing efforts, it is important to make sure that you are providing valuable information for those receiving the newsletter. Otherwise, they will be far less likely to open the newsletter, and they may even unsubscribe if they do not view it as being useful. Read More …

Aligning Your Radio Advertising Demographics With Your Target Audience

3 January 2019
 Categories: , Blog

Radio advertising is an excellent way to augment existing marketing campaigns. There are very few things as ubiquitous as a radio, and radio ads are often being played to a captive audience. However, if you want to get the best results, you'll need to ensure that your radio advertising aligns with your target audience. Create Your Buyer Personas Every advertising campaign needs to start with the creation of buyer personas to match your core audience demographics. Read More …