Your small business is your baby, and you need to start treating it with some tender loving care. Mobile marketing is a great way to get the word out with very little cost or effort on your part. Here are some ways to make mobile marketing work for you.
1. Focus on Your Customers' Needs
If you've decided to use text messaging or "SMS" marketing, make sure you're sending out information, coupons or discounts that will matter to them. Don't inundate your customers' cell phones with messages that simply brag about your company. Make sure you are offering some value to your customer with every text.
2. Respect Your Customers' Time
Many people leave their cell phones on their nightstands overnight. You don't want to be the business that dings them in the middle of a good dream with a 20% off deal. Try to make it a practice to send out text messages at decent times during the day or night. Even with the time zone difference in the U.S., you should be able to carve out a time range that is reasonable for everyone.
3. Make it Easy For Them to Respond
Don't make your customers have to work to find out more about your offer or discount. Include relevant links in your texts or emails that they can click on to get immediate access to their reward for giving you a second of their time. Every step your customer has to take is a step where they could go in the opposite direction.
5. Invest in a 3rd Party Messaging Service Company
Don't try to do the messaging marketing yourself and expect it to be super successful. As a small business owner, chances are you won't have the technological infrastructure, the technical know-how or the inside knowledge it takes to run a truly successful SMS marketing campaign. Talk to a small business consulting firm about implementing a mobile marketing campaign for your small business.
6. Offer Special Incentives
Make sure you give your customers a reason to stay on your subscriber list. They expect coupons and discounts, but extra incentives like advance notice about upcoming sales, extended sales periods or extra inventory that is put on sale just for them can really make them feel special and appreciated.
Mobile marketing can be a major power play if you have the ball in your court. Keep the points in your favor with these tips. Contact a company like Smoking Gun Media digital marketing firm to learn more.