About Me
Improving Your Business Marketing

When our business hit a major lull a few years ago, I knew that I needed to take a second look at our marketing tactics. It was frustrating, but I knew that I might be able to turn things around. We started working with a professional marketing agency, and they really helped us to improve our online presence. We were also able to build our brand locally, which really seemed to help. This blog is filled with great articles about how to market your business, and why you should spend the time focusing on advertising. You never know, it might save your business.


How AI is Revolutionizing Qualitative Data Analysis

8 December 2023
 Categories: , Blog

In today's ever-evolving world of technology, Artificial Intelligence (AI) is changing the way businesses analyze and interpret qualitative data. With its ability to process vast amounts of information quickly and efficiently, AI is revolutionizing the field of qualitative data analysis. Discover how AI is transforming the way marketers analyze qualitative data. Enhanced Speed and Efficiency Traditional qualitative data analysis can be a time-consuming and labor-intensive task. Manual coding and categorizing of data require significant human effort and often result in delays. Read More …

Key Features for Business Partner Relationship Management Software

2 October 2023
 Categories: , Blog

In the realm of business, partner relationships hold significant value. Strategic utilization of Business Partner Relationship Management (BPRM) software can significantly boost the efficiency and effectiveness of managing these relationships. This blog post delves into crucial features to consider when selecting BPRM software, with a special emphasis on automation. Identifying Business Requirements It's pivotal to first determine the unique needs of the business regarding partner relationship management. Factors such as the number of partners, the intricacy of partnerships, and the desired level of automation should be taken into account. Read More …

Staying Ahead Of The Competition: The Role Of PR In Hospitality Branding

5 July 2023
 Categories: , Blog

There's no doubt that the hospitality industry can be competitive. With travel deals becoming more accessible, customers have a wide variety of options to choose from. For businesses in the hospitality industry, this means that they must stay competitive if they want to remain successful and continue to bring customers through their doors. One way that businesses in the hospitality industry can stay ahead is by hiring a PR firm. Here's how a PR firm can help your hospitality business. Read More …

Optimize Your Market Research Project Management For Maximum Success

31 March 2023
 Categories: , Blog

When you're running a market research project, you need to stay organized and efficient from the beginning. This means taking the time to optimize your project management efforts. With the right strategies, you can ensure your projects get done on time and yield quality results. Take a look at three key ways to optimize your market research project management efforts. Set Clear Expectations From the Start Before beginning any market research project, ensure everyone involved clearly understands what is expected. Read More …