If you have been running a successful and profitable local business in your hometown for a few years, you may find yourself looking to the future in anticipation of taking your business to the next level and expanding your reach and customer base. However, you may not know what you can do to expand that reach via marketing and advertising. Before you decide to give up on the idea and just keep the status quo instead, get to know some of the marketing tactics that you can use to help you and your local business move to the next level quickly and successfully.
One of the ways for your business to get more exposure, both on a local and even national level is through arena advertising. If you have any local arenas or stadiums for athletic events like basketball, volleyball, football, or even hockey or arenas that are used for both sporting and entertainment events, then this may be just the ticket for you to get the word out there further about your business both on a local and regional level as well as a national level.
Arena advertising can include signs and banners that are displayed throughout the arena, the sponsorship of events or teams, or even selling your business's goods and products at the venue. When the games or events are broadcast live on radio and television, your business name can be seen and may even be mentioned by announcers in the process. Arena advertising and marketing is simple and easy to execute and can have a major impact in terms of brand recognition and future sales.
Viral Video Campaigns
Another way to take your local business to the next level is to take to the internet and do something splashy and memorable. Viral videos are videos that are so entertaining or interesting in some way that people feel the need to share them with their friends and contacts on social media. Those contacts then share the video with others, and the process snowballs until you have a national or even global phenomenon.
You do not need a big budget to create viral videos that reference or involve your business. All you need is a video camera (or even a web cam on your computer or a decent recorder on your phone or tablet) and a lot of creativity and humor. Create several short and funny videos about your business or the type of business you are in, and start promoting them on social media sites, and the like through business and personal accounts. With the right combination of fun video content and tenacity, you can create buzz about your business across the country and the globe.
Now that you have a few ideas of how to take your local business to the next level, you can begin the process and watch as your business grows and expands its reach.